About Us — EWAH By Dr. Lorena Pinzón
Beauty, understood from a medical perspective
Through beauty, the body expresses its physical and mental state. For this reason, at EWAH by Dra. Lorena Pinzon we focus all our efforts on bringing our patients to a state where they can achieve maximum mental and vital strength and a balance not only in facial aesthetics but also in the body.
Anti-aging medicine has been booming in recent years, and it is expected that Colombia will be among the pioneering countries with the most recognition of medical aesthetic treatments worldwide, mentioned by the International Association of Aesthetic Plastic Surgery.
From the city of Bogotá, Dr. Lorena Pinzón and her entire EWAH team use knowledge and studies acquired over the last 20 years, this from the academy and the professional practice of day to day, offering their patients guidance, professionalism, good quality advice and a wide portfolio of services and products in anti-aging medicine, these being suitable to improve cellular function and the immune system, improving and beautifying the appearance and tone of the skin, as well as shaping and toning legs and body.
As a fundamental pillar of our anti-aging medicine clinic EWAH by Dr. Lorena Pinzón, we pride ourselves on providing excellent quality products and state-of-the-art machines in all our anti-aging medicine treatments, generating and offering extraordinary results in a safe, effective and quality manner. Thanks to this, the majority of patients not only from Colombia but from all over the world place their trust in us daily.
Our Services
BOTOX
Botox, or botulinum toxin, is a purified protein used in aesthetic medicine to temporarily reduce the appearance of wrinkles and expression lines. When injected in small amounts into specific muscles, it blocks the nerve signals that cause muscle contraction, resulting in smoother, more rejuvenated skin. It is especially effective in treating wrinkles on the forehead, between the eyebrows, and crow's feet.
Orbicular Wrinkles
Brown
Forehead
HYALURONIC ACID
Hyaluronic acid is a natural substance present in our body that has the ability to retain large amounts of water, providing hydration and volume to the skin. In aesthetic medicine, it is used in the form of an injectable gel to fill wrinkles, increase lip volume, define facial contours and improve the appearance of the skin. Its effect is immediate and can last for several months, offering a rejuvenated and natural appearance.
Nasolabial Folds
Nose Profiling
Mandibular Profiling
Chin
Dark circles
What defines us
EWAH by Dra. Lorena Pinzón is distinguished from other anti-aging medicine practices by several key aspects that highlight our dedication to excellence and patient well-being. Below are the key points that set us apart:
Products of the highest quality.
We work exclusively with internationally certified brands—Allergan, SIAX, Radiesse, Sculptra, among others—all approved by INVIMA in Colombia and backed by the FDA and EMA. Maintaining the cold chain and proper handling of each product are non-negotiable for us.
Natural results, never exaggerated.
We don't aim to transform your face into someone else's: we aim to make you look like the best version of yourself. Each protocol is designed with conservative doses, precise technique, and a trained clinical eye to preserve the harmony and natural expression of each patient.
Personalized attention from beginning to end.
At EWAH, there are no generic protocols. Each patient receives an individual medical assessment, a treatment plan designed for their specific needs, and close follow-up—including post-treatment check-ups included in several of our treatments—to guarantee optimal and safe results.
Nuestro equipo Médico
EWAH is led by a team of certified physicians who combine excellent academic training with years of clinical experience in aesthetic and anti-aging medicine.
Dr. Lorena Pinzón, founder of EWAH, has 19 years of experience in anti-aging medicine, ACICME recognition, and the 2025 FUCS Award for Medical Excellence. Dr. María Alejandra Cárdenas complements our team with 8 years of experience and specialized training in clinical dermatology and trichology.
Learn more about the background, training, and approach of each of our physicians in their professional profiles:
Our headquarters
To be closer to our patients in Bogotá—and to ensure every visit is comfortable and accessible no matter where you are in the city—we have three locations:
📍Country Location — Calle 83 #19-36, Suite 601, EWAH Santa Bárbara
📍North Location — Carrera 23 #124-87, Suite 602, EWAH Salitre
📍Salitre/Airport Location — Avenida Calle 26 #69D-91, Suite 607
All three locations maintain the same high medical standards, adhere to the same biosafety protocols, and share the same commitment to excellence that defines EWAH.
Patients from Bogotá and all over the world
Although our roots are in Bogotá, EWAH welcomes patients from across the city—including corporate professionals and airline staff who value effective treatments with minimal downtime—as well as international patients from the United States, Puerto Rico, Panama, and Colombians living abroad who seek the same quality of products and medical expertise they would find in their home country, at a significantly lower cost.
Our team is prepared to assist you in Spanish or English, and we offer appointment scheduling designed for those visiting Bogotá for a limited time.
Our commitment to you
At EWAH, every decision—from the products we use to how we explain a procedure—is guided by one principle: your safety and your results come first.
We believe in aesthetic medicine as a tool to boost your confidence, never to transform you into someone you're not.
We invite you to get to know us, have your questions answered in a no-obligation medical consultation, and discover why hundreds of patients in Bogotá and around the world have made EWAH their trusted place for skin care and well-being.
Ready to learn about your personalized treatment plan? Schedule your medical consultation via WhatsApp at +57 312 305 3887 or contact us through our website.
Contact us
Our Allies
We seek alliances with the best laboratories and suppliers of products and services to give you premium care.
